Nutricia Products
During my internship at Danone as a website coordinator, I worked on a project for the Nutricia helsepersonell website. My task was to update the product page, with a focus on enhancing the user experience by making it easier for visitors to access information about product flavors while also improving the design aesthetics. My initial proposal for the design change was accepted, and I was promoted to the role of project coordinator, responsible for overseeing the successful completion of the project. I am proud to say that my team and I have finished working to implement the design changes in the website.
Problem
The “helsepersonell” product page for Nutricia didn´t have a dedicated category for product flavors, causing users to have to scroll down to find the different options. The UI design issue of the product’s flavor needs to be addressed to improve the overall user experience.
Goal
Enhance the user experience on the website by providing a seamless and effortless path to purchase, eliminating the need for users to search for information across the site.
Responsibilities
As a project coordinator, I played a multifaceted role that involved collaborating closely with my manager and an intern UI designer to get the best icons and images that will be used in the project. My main role was to come up with creative design ideas for the drinks product to make it more attractive for our customer. Designing the images/splash in Photoshop and then sending it over to our developer to implement it in the website.
Target Group
All users with a focus on the health care personal.
Results
- Adding a dedicated category for product flavors on the “helsepersonell” product page made it easier for users to find and access the different options.
- Adding a visually appealing splash to each product, increased the attractiveness and encouraged users to order.
- The “helsepersonell” product page became more user-friendly, and users are more likely to try different product flavors.
